Released on = August 24, 2006, 3:10 am

Press Release Author = ECCE TERRAM Internet Services GmbH

Industry =

Press Release Summary = Setting up a digital photo processing service in store or
online is becoming easier with ready made software solutions. Large central labs
offer these to tie in their customers, while specialist developers like ECCE TERRAM
sell software components that increase the services independence and negotiation
power.


Press Release Body = Ready Made Solutions for Digital Photo Processing Services

Today the vast majority of photographs taken are digital. Online photo services
converting digital images into traditional photographic paper prints in familiar
6×4\" (10x15cm), prints are increasingly profitable. Compared to home inkjet prints,
pictures on photographic paper tend to look much \'richer\', and are vastly more
durable with regard to handling by sweaty fingers, humid environments, and fading in
daylight. Such services cater for business with new photographic gift items and
product ideas. The specialist internet software developer ECCE TERRAM will be
presenting the latest off the shelf, modular software solutions for online photo
services, web portals, photo labs and purchasing associations at the international
Photokina exhibition in Cologne in September 2006, including releases currently
being prepared. As a Photokina highlight, the company will also publish its complete
'Transfer Ordering Network' protocol for free usage.

Photo2Lab
The ECCE TERRAM Photo2Lab solution is unique in allowing photo services to receive
and allocate print orders to their own photo printers, to third party central labs,
to photo gift specialists or to channel orders on a case by case basis. Photo
processing web solutions from large central labs have been developed for them to
create an unbreakable tie between shops or portals and the supplying photo lab. As
published by The Grocery Trader, Europe's largest central lab claims to have
extended "its market share yet further on the European continent to more than 40%".
Such large central labs are building a dominant position, weakening smaller photo
service's negotiation power. ECCE TERRAM's Photo2Lab is ready to plug into different
photo labs, guaranteeing photo stores and web portals independence from dominant
labs. With solutions developed using Web 2.0 technologies like SOAP, WSDL, Ajax etc,
ECCE TERRAM offers a diverse range of components for photo portals.

Photo Lab Software Solutions
Together the Photo2Lab processing components built flexible, state-of-the-art
solutions. These range from order processing using online stores, point-of-sale
terminals and offline software clients for Windows, Macintosh and Linux using an
open protocol connecting to any photo lab or printer. The 'Photo2Lab' middleware
processes the orders using a central user database, which allows splitting orders to
cover production requirements (e.g. mixed orders for standard prints, posters and
gift items). Lab plug-ins built the third layer in ECCE TERRAM's 'Photo2Lab'
solution. The lab plug ins currently support for example DPL, Allcop, ORWO,
CeWeColor, DWM and Frontline. Increasingly specialists from the growing sector of
photo book, calendar and gift item printing, like Ifuse, Snapmania are supported by
ECCE TERRAM.

The offline photo ordering clients (Windows, MacOS and Linux) are brandable through
graphics, logos and colours and are used by labs and services of different sizes,
like large central labs by the likes of Allcop, DPL, CeWe Color AG, ORWO,
http://FotoInsight.com/ or mini labs (Frontline). Catering for European and
international businesses ECCE TERRAM's applications are easy to localise and are
available in several European languages.

A photo service for any site or store
With Photo2Lab ready made solutions any store or website can become an independent
online photo service. ECCE TERRAM founder Frank Simon points out: "ECCE TERRAM
endeavours with Photo2Lab software to allow photo services to allocate production
orders, moving the control over the process from the large central labs back to the
photo service. When you start your photo service make sure that you own your
customer data and route to lab. ECCE TERRAM is a ready made solution proven to work
and committed to serving its customer's independence."

ECCE TERRAM announces to make public its Transfer Ordering Network Protocol
In an unusual step ECCE TERRAM announced it will publish at Photokina (Cologne,
September 2006) the complete protocol of its 'Transfer Ordering Network' (TRON),
allowing photo services and image content management solution developers to
integrate the Transfer Ordering Network protocol and the libraries published by ECCE
TERRAM free of charge. Similar to an OpenSource license, this is subject to
mentioning the source of the protocol in the copyrights. Managing Director Frank
Simon: "Our call for transparent processes and rights, the use of modular software
with independence for licensees does not stop with the large central labs. ECCE
TERRAM practices these values with its solutions and our presence at Photokina in
hall 10.2, Stand A 020 to 022 is a the opportunity to proof it."

Photokina - hall 10.2 - Stand A 020 to A022
With online advertising growing 30% year on year, ECCE TERRAM's will highlight the
bi-directional communication capability of their solution during Photokina. Its
solutions allow for online software updates, promotions, implementation of vouchers
and rebates as well as the transmission of advertising and links to the offline
client on the end user's desk top.

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Press Release Text: http://www.ecce-terram.de/com/photokina-eng.html
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About ECCE TERRAM
ECCE TERRAM was founded in Oldenburg by Frank Simon in 1996. Its web applications
are used in the photo processing industry and beyond by blue chips like chip maker
Infineon or German publishers like "Die Zeit" or "Gelbe Seiten" (German Yellow
Pages). Since 2001 ECCE TERRAM is owned by the ECCE TERRAM Holding GmbH, the
In-Venture.Net GmbH, the Pilet International S.A. and the afs Holding GmbH.


Press Contact:
IITM is a specialist agency and will be delighted to arrange interviews for example
with founder Frank Simon. IITM will be please to provide images, NFR versions for
review and background information.

International IT Marketing Limited
Catalina Martinez
Email: pr (at) IITM.info
Tel. UK +44 20 7871 1751


Web Site = http://www.ecce-terram.com/

Contact Details = ECCE TERRAM Internet Services GmbH
An der grossen Wisch 36
D-26133 Oldenburg, Germany
Tel: +49 441 500 120
Fax: +49 441 500 1229
Email: pr (at) ecce-terram.de
Ex Astris Scientia